Rebecca Jennings on Vox:

It is fascinating to trace the origins of these glitches of nothingness: inconsequential tweets that turned into inconsequential TikToks that turned into inconsequential news articles that somehow, suddenly seemed more consequential than anything else that day.

Nodding in agreement here. I've always watched these things mostly from the sidelines and lately, even the fads barely justify being called fads We seem to have collectively become so foggy and jaded and just so very done with this, whatever this is, that these sorts of cheap thrills have become the thing du jour because it’s the most effort we’re able to make. We just can't even anymore.

old man shaking his head in disappointment at the cloud.jpg

via Pixel Envy