File that one under unexpected — Liz Stinson writes on Hodinkee how among stellar examples of watch face typography like Hermès' beautiful custom numbers, there are some rather 'meh' approaches from otherwise big names like Rolex, but this one certainly takes the cake:

Patek Philippe, for example, has used ITC American Typewriter and Arial on its high-end watches.

That's right, the Patek Philippe Minute Repeater Perpetual Calendar Ref 5207G, with a price tag of around a million dollars, has Arial on it's face.

via Pixel Envy